The self storage industry unfortunately has become extremely reactive. Too often our decision making has been clouded by a lack of clarity relative to how to respond to a situation. What we present is a solution-based methodology based on clearly understanding the problem.
Problem: Self Storage owner disappointed with anemic conversion from call center leads and direct calls answered at the properties.
Solution: Changed web lead from email to fax, ‘timed’ responses of faxed leads to calls, monitored phone salesmanship, provided an average of 90 minutes of sales development to the staff.
Result: Conversion rates increased markedly, there were more move-ins, economic occupancy increased, and owner saved tens of thousands in unwanted cost from reacting.